01 — Identify Your Target Audience

Identify the quantitative and qualitative identifiers that define your most valuable customers.

02 — Discover where they congregate

Find online and IRL communities endemic to your brand and products, then seamlessly initiate your brand.

03 — Strategize

Strategize authentic ways to activate against your target audience by inviting users into your customer journey as a natural part of their existing process.

04 — Build Relationships

In summary, go to where they are, then create value for your communities and watch users convert into customers.

Explore my previous brand strategy work here.